The company Ariel is a representative and distributor for globally renowned children's toy, equipment and accessory brands. The largest among them are Philips Avent, Lego, Britax-Römer, , Maxi-Cosi, Cybex, Joolz, Intex, Bruder, Smartrike and others. The products, represented by the company Ariel, may be bought in the stores Baby Center, supermarket chains Mercator, Spar, DM, Tuš, E Leclerc and in pharmacies.

The assortment of brands, represented by the company Ariel, is constantly added to and extended with products of world famous brands, which represent the newest global trends in the field of products for children, satisfy the needs of children and their parents and bring joy to young families all over the world.