At Worlds Apart, we help families make the most of growing up. By constantly discovering new ways to bring the best ideas together, we create children’s lifestyle products that give kids and parents more, so every day is full of wow.

We listen and learn. And what we hear shapes our work. By putting the ever flexing needs of today’s families first, we stay smart and make sure our products spread smiles.

We’re in it together. Through collaborative thinking we connect with our team, our partners and our customers, so we can keep making products kids love.

We think beyond the toybox. From products to processes, we draw inspiration from the wider world around us, injecting creative energy into everything we do.

We search out new ideas. We thrive on curiosity and explore every opportunity, technology and experience with skill, sharing what we find to make family life even better.

We want to help. Whether it’s the families who buy our products, the partners we’re working with or the bright talents who make up our team, we care about delivering great value, quality and support across the board.

We love the difference play can make to daily life at home, so we use it wherever we can. Being playful stimulates our thinking, puts punch in our lifestyle products and gets everyone smiling.

We call it the Worlds Apart way. It helps us see the world through parents’ eyes, find a fresh perspective at every turn and put kids first – so everyone wins.